This is a branding and identity project I completed my senior year. I picked the Cafe Royal Hotel, opening June, 2012. I am interested in branding and wanted a more luxurious and elegant project for my portfolio.
The overall art direction is elegant and classic that pulls from the rich history that was the Cafe Royal. The hotel, which began renovations 4 years ago, will feature a high end restaurant and spa. Situated in London's Piccadilly Circus neighborhood, the hotel will offer all of the high-end amenities one would expect in such a prime location.
My project includes an iPhone App., Identity and Packaging